Unlocking Latent Transit Demand: How Microtransit and Data-driven Insights Can Shape the Future of Public Transit
Public transit systems are essential for cities to thrive, connecting communities, reducing traffic congestion, and fostering economic growth. Yet, for many residents living in transit deserts—areas with little to no access to frequent public transportation—these benefits ay be out of reach or hard to access. A lack of transit options can limit individuals’ economic opportunities, creating barriers to accessing jobs, healthcare, education, and other essential services.